Click-Through Rate

Rate of clicks on a page

Click-Through Rate

Click-Through Rate (CTR)

Click-through rate is a metric that measures the number of times a web page is displayed in search engine results pages (SERP) and how many of those displays result in a click. In other words, it provides information about how many people view a page listed on a search engine results page and how many of those views actually result in a click on that page.

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