Cost Per Click (CPC)

Cost of each ad click

Cost Per Click (CPC)

Cost Per Click (CPC)

Cost Per Click, or CPC, is the amount an advertiser pays for each click on their ad. This is a pricing model used in digital marketing, particularly in search engine advertising and social media advertising. Advertisers pay based on the number of users who click on their ads.

CPC is a key metric used to measure the performance of ad campaigns. A low CPC generally indicates a more effective ad campaign, as it means the advertiser can use their budget more efficiently.

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