Customer Lifetime Value (CLTV)

Customer Lifetime Value is the total value of a customer

Customer Lifetime Value (CLTV)

Customer Lifetime Value (CLTV)

Customer Lifetime Value is the total value of a customer to a business over their lifetime. It's a crucial metric in determining customer relationship management and marketing strategies.

CLTV is typically calculated by considering factors such as: average order value, purchase frequency, customer lifespan, customer acquisition cost, and customer retention cost.

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